For HVAC & home-service shops · West Michigan · $30k–$200k/month

Stop losing jobs between the first call and the invoice.

Your shop isn't short on calls. It's leaking them — to voicemail, to quotes nobody chased, to invoices that went out a week late. The Control Center catches every lead, chases every quote, and invoices every job, so you take on 25–30% more volume without hiring an office manager or running the business from your phone at 9pm.

Free 30-minute Job Leak Audit · No obligation · No AI pitch. If we can't find a fix worth the money, we'll tell you.

15+ hrs/weekHanded back to the owner. Manual reporting and hand-offs off the desk.
+$4K / monthRecovered by following up every open conversation on a schedule instead of from memory.
6% less churnAutomated check-ins caught at-risk customers before they left. About +$5K a month in recurring revenue.

Real results from systems I've built and run. Details in Results.

Built on what you already run Jobber Housecall Pro ServiceTitan FieldEdge QuickBooks Your phone system
The leaks

You're probably the best tech in your shop. That's the ceiling.

And the best salesperson. And the dispatcher, the CSR and the bookkeeper. Every hour at the desk is an hour off the truck — and between the first call and the paid invoice, jobs quietly disappear.

LEAK 01

Calls that hit voicemail

Summer rush, you're on a roof, and the office line rings out. Most homeowners don't leave a message. They call the next shop on Google — and that's a whole ticket gone.

~$300–$1,500per call that books with the next guy
LEAK 02

Quotes nobody chased

You sent the estimate. They said "let me talk to my wife." Nobody followed up on day 3, day 7 or day 14. Every quote nobody chased is a job your competitor closed.

20–40%of open quotes never get a second touch
LEAK 03

An office that runs on you

Invoicing on Sunday night. The same job typed into Jobber, QuickBooks and a text thread. Numbers from memory. And the week you're out of town? Nothing moves.

10–15 hrs/weekof the owner's time spent being the office

So you think about hiring an office manager. Another $45k a year to cope with a process that's leaking.

You don't have a capacity problem. You have a leak problem.

Introducing

The Control Center: five parts. Same five, every shop.

One system that catches every lead, chases every quote, invoices every job and shows you the whole shop on one screen — built on the tools you already pay for.

1. Lead Catch

Every call, text and web form answered and logged within minutes — even when you're on a job. Nothing dies in voicemail.

Stops leak 01

2. Quote Chaser

Every open estimate followed up on a schedule, in your voice, until it's a yes or a no. Nobody has to remember.

Stops leak 02

3. Job Board

Every lead, quote, scheduled job and open invoice on one screen. Where you look instead of asking.

Visibility

4. Invoice Trigger

Job closes, invoice goes out that day, reminders until it's paid. Maintenance-plan renewals go out on time.

Stops leak 03

5. Owner's Brief

Monday morning, in your inbox: calls in, quotes out, jobs booked, cash outstanding. Replaces the spreadsheet you never update.

Stops leak 03

Optional: Truck Stock

Know what's on the trucks before a tech drives across town for a part. Added only when the audit shows it matters.

When justified

Not sure which leak is biggest?

That's what the Job Leak Audit is for. We walk call → quote → job → invoice, put a dollar figure on the biggest leak, and name the first thing we'd fix. We'll also tell you what to leave alone.

Book my Job Leak Audit →
What actually happens

From the first ring to the paid invoice, without you touching it.

  1. 1Call, text or form comes inOffice line busy, you're on a roof.
  2. 2Lead Catch answers & logs itText back in under a minute, with a booking link.
  3. 3Quote goes outFrom Jobber, Housecall Pro or ServiceTitan — same as today.
  4. 4Quote Chaser follows upDay 2, day 5, day 10 — until it's a yes or a no.
  5. 5Job scheduled, visible on the Job BoardTechs dispatched, customer texted the ETA.
  6. 6Job closed → invoice out that dayInvoice Trigger sends it and chases it until paid.
  7. 7Owner's Brief lands Monday morningCalls, quotes, booked, cash outstanding.
What it looks like

Not a dashboard you'll ignore. A system that talks back.

Your customers get a fast, human-sounding reply. Your techs keep working. You get one brief that tells you where the shop stands.

  • Lead Catch: missed calls get a text back in seconds, with a real booking link.
  • Quote Chaser: open estimates get followed up on a schedule you approve.
  • Owner's Brief: the numbers land in your inbox, not a sticky note.
  • A person takes over the second it gets complicated.
Homeowner · (616) 555-0142 SMS · AUTOMATED
Before / after

What changes in your week.

Before The Control Center

  • Calling people back from the truck at 6pm
  • "Did anyone follow up on the Peterson quote?"
  • Invoicing on Sunday night
  • Typing the same job into Jobber, QuickBooks and a text thread
  • Guessing what the month looks like
  • Hiring an office manager to cope

After The Control Center

  • Every call answered and logged while you're on the job
  • Every quote chased automatically until it's a yes or a no
  • Invoice out the day the job closes; reminders until paid
  • Entered once. Everywhere.
  • Monday brief: calls, quotes, booked, cash outstanding
  • 25–30% more volume with the crew you have
The hidden cost

Take a $50k-a-month shop.

Don't take our word for it. Run the numbers on your own shop — that's what the audit does with you.

Quotes going cold

Forty quotes a month, 35% close. If chasing every quote lifts that even five points, that's two more jobs a month at a $1,500 ticket.

+$36,000/ year
Calls hitting voicemail

One call a week that books with the next guy is fifty-two tickets a year you never saw.

+$78,000/ year
Owner hours

Fifteen hours a week back is 780 hours a year you're not spending at the desk. On the truck that's billable. Off it, it's why you started the business.

780 hrs/ year
Capacity

If the shop cleanly handles 25–30% more volume on $50k a month — with the crew you already have.

+$150–180K/ year
The 4x rule

Put your own number on it. If it doesn't beat the cost of the build four times over in the first twelve months, don't hire us. We'll tell you the same thing on the audit.

Show me my number →
How it works

Find the leak. Price it. Fix the biggest one first. Prove it.

01

Job Leak Audit — free, 30 minutes

We walk call → quote → job → invoice, find the biggest leak, put a monthly dollar figure on it, and tell you the first thing we'd fix. If there isn't a fix with a clear payback, we tell you not to hire us.

02

Control Center Blueprint — fixed price

A short paid mapping session, credited 100% against the build: which of the five parts, on which tools, in what order. You get a fixed-price proposal. No surprise hours, ever.

03

Build, prove, tune

We ship into the tools you already pay for — most of it doesn't need AI, and a person stays at every high-stakes step. Then a 30-day proof period measures it against your baseline, and a 90-day tune-up names the next leak.

Results

What these systems have actually delivered.

15+ hrs/week
Handed back to the team
Before: manual reporting and hand-offs eating a technical team's week. Built: the reporting and hand-off layer. After: 15+ hours a week back, no new hires.
Utility software company
+$4K / month
Follow-up on a schedule
Before: leads and open conversations followed up from memory. Built: the Quote Chaser mechanic. After: about $4,000 a month that was walking out the door.
Financial services agent
6% less churn
Customers caught before they left
Before: at-risk accounts going quiet unnoticed. Built: automated check-ins. After: 6% less churn, roughly +$5K a month in recurring revenue.
SaaS business

These are systems I've built and run, labeled honestly by the kind of business they were built for. Lead Catch, Quote Chaser and Owner's Brief are the same follow-up and reporting mechanics — only the tools change. The Control Center demo is built on a fictional shop, Summit Home Services, and is labeled as a demo.

What you get

Everything it takes for the leaks to stay fixed.

The No-Leak, No-Project Guarantee

If the Job Leak Audit doesn't find a fix with a clear payback, we'll tell you not to hire us. You'll still leave knowing exactly what to leave alone.

Investment: Control Center builds run $12k–$22k, fixed price after the Blueprint. Most shops cover it with one extra job a week.

Busy season is coming either way.

Six months from now you'll either still be calling people back from the truck, wondering which quotes went cold, and invoicing on Sunday night — or every call, quote and job in your shop will be handled without you touching it. The difference isn't the market. It's whether the leaks get fixed.

Find where my shop is leaking jobs →
Who you'd work with

I'm a Grand Rapids software engineer who ships production systems for a living — not a marketer with a Zapier login — and I want to build them for the shops down the road.

By day I build autonomous systems inside a utility software company, the kind that run unattended and have to be right. Your shop is not the place to experiment. Westline is that same discipline applied to local trades: find the leak, fix it, prove it.

No offshore team. No bloated retainer. One local builder who picks up the phone, custom work, and a clear audit before you spend anything.

The short version

  • Based in Grand Rapids, Michigan
  • Full-stack systems engineer
  • Ships production automation for a living
  • Focused on HVAC, plumbing, electrical & home services
  • Local, on-site when it helps, and available
  • Job Leak Audit before any commitment
Straight answers

Questions shop owners actually ask.

Do I have to switch off Jobber / Housecall Pro?+

No. We build on what you run: Jobber, Housecall Pro, ServiceTitan, FieldEdge, QuickBooks, your existing phone number. Switching tools is how shops lose a season. If your current setup is the real problem, we'll say so, but it's never the first recommendation.

What does it cost?+

The audit is free. The Blueprint is a short paid session, credited 100% against the build. Builds run $12k–$22k, fixed price, scoped so the leak we're fixing pays for it several times over in year one. If the audit can't show a 4x return, we won't propose it.

How long does it take?+

Blueprint in about a week. A single piece like Lead Catch or Quote Chaser is usually live inside a week after that. The full Control Center is typically 3–6 weeks, and you see the Job Board before we're done. You approve everything before it touches a customer.

Will my techs actually use it?+

They mostly don't have to. The system runs off statuses your team already sets — quote sent, job closed. The Crew Adoption Kit covers the rest in one 60-minute session with one-page SOPs for the office and the trucks.

Will this text my customers something dumb?+

Every message is written with you, in your voice, and you sign off on it. Anything that isn't a simple, pre-approved reply gets handed to a person. Nothing freelances with your customers.

What if it doesn't work for my shop?+

That's what the audit is for. If there isn't a clear payback, we say so and you've lost 30 minutes. Owner-operated shops are exactly who this is built for — if you're answering the phone from the truck, you're the shop with the most to recover.

Is this AI?+

Some of the plumbing is. Most of the best fixes are boring: a text-back rule, a follow-up sequence, two systems that finally talk. You'll never have to think about it. You're buying answered calls, chased quotes and same-day invoices.

Who maintains it after it's built?+

I do. You own everything, documented and in your accounts, so you're never locked in. After the 90-day tune-up most shops keep a small monthly plan to fix the next leak and keep the system tuned, but you can walk away with the system at any time.

Start here

Find where your shop is leaking jobs.

Thirty minutes. We walk call → quote → job → invoice, put a dollar figure on the biggest leak, and name the first thing we'd fix. Then you decide. If there isn't a fix worth the money, we'll tell you that too.

Book my free Job Leak Audit →

No commitment · No AI pitch · Just your numbers

Prefer email? robinson.cade17@gmail.com